After one of the friends was diagnosed with breast cancer in 2024, their shared mission became one to create feel-good fashion that does good: championing women's health and wearing those values out loud.

  • The Inspiration

    Each friend brought something different to the table: a survivor’s perspective, decades of health and wellness education, and deep experience in business and branding.

    What united them was the belief that clothing can be more than just something you wear—it can be a conversation starter, a show of support, and a small but mighty force for change.

  • Giving Back

    A portion of all proceeds goes to various women’s health organizations (including their very own nationally syndicated women’s health hub and podcast, Her Health Compass) —supporting advocacy, access to care, and the kind of resources Heather wishes existed when she and other patients needed them most. Every purchase helps move the needle toward better healthcare outcomes and stronger women's communities.


    Why It Matters

    Health isn’t always in our control—but showing up for each other is. Odds On Outfitters was built on the belief that support can be visible, meaningful, and shared. Whether you're honoring someone you love, navigating your own journey, or simply standing with women everywhere, you’re part of something bigger. When you purchase one of our items, you get to literally wear your heart on your sleeve while changing and improving the odds for women's health in the future.

Meet Wanda

Say hello to Wanda Warrior, our four-legged ambassador of strength, spirit, and solidarity. With her confident stance, Wanda reminds us that showing up with heart, especially in the tough moments, is its own kind of superpower.

She’s here to champion resilience, celebrate community, and spread just the right amount of mischief and joy along the way. Because support comes in all shapes, sizes… and sometimes, paws.