After Heather was diagnosed with breast cancer in 2024, friends and entrepreneurs Heather Ouida and Laura Deutsch, came together to launch a clothing line with a unique purpose: to make people feel good while doing good. The idea was inspired by their shared belief in the power of positivity and the joy of giving back.

  • The Inspiration

    As women deeply rooted in their communities, Heather and Laura recognized that fashion could be more than just a statement—it could be a tool for change.

    Combining their experiences in business, advocacy, and creative industries, they envisioned a “lucky” clothing line that would not only offer stylish, feel-good pieces but also directly support charities making a difference.

  • Giving Back

    A portion of the proceeds is directed to handpicked charities, including those focused on women’s health. Each purchase becomes a meaningful contribution to causes that Heather and Laura are deeply passionate about.

    The Power of Luck

    Luck isn’t just about chance; it’s about creating opportunities and helping others thrive. Heather and Laura believe in spreading this ethos through their clothing line, empowering people to embrace their own luck while sharing it with others.

Meet Wanda

Please meet Wanda Warrior, Odds On Outfitter’s brave and bad-ass mascot! With her cheeky grin and unstoppable wag, Wanda is on a mission to bring warrior energy to all her human friends.

Whether she’s striking a heroic pose or spreading her paw-sitive attitude, Wanda proves it’s possible to feel good while sharing the love.